Breakthrough: BDR to AE Coaching

What you're missing as a BDR

Prospecting got you the meeting. Discovery is what actually moves your career.

The core focus

Discovery is the highest-leverage skill you can learn right now

Most BDRs have never really run a discovery call. They've booked meetings and handed them off. Discovery is where deals get won or lost, and it's the clearest signal to a hiring manager that you're ready to own the full cycle.

We spend real time here: asking questions that uncover the actual problem, qualifying with rigor instead of guessing, and running a call that sounds like an AE, not a BDR reading a script.

Quoting and negotiation

Pricing conversations, proposals, and holding your ground without losing the deal.

Objection handling

Live reps on the pushback that only shows up once you own the full cycle.

Your promotion case

The metrics and story that make it obvious to your manager you're ready for AE.

MEDDICC, SPIN, BANT

Discovery frameworks AEs actually use, applied to calls you're running right now.

Async support

Message me between sessions when something comes up mid-cycle. Included with the full program.

Full-cycle deal skills

Everything past discovery: managing a deal all the way to close.

How it works

Five sessions: one to map the plan, four to run it, discovery first.

Choose your option

The full 5-session program, or a single session to try it out.

Kickoff session

We map out exactly what you want to accomplish and where you're stuck.

Discovery, then the rest

We start with discovery since it's the hardest and most valuable skill, then quoting, negotiation, and your promotion case.

Make your case

Walk into that promotion conversation with proof, not just ambition.

Simple pricing

Try a single session, or commit to the full program.

Single session

Try it out, one session at a time.

$200 / session

45-minute session. No async support between sessions.

One live 1:1 session
Focus on whatever's most pressing right now
No set cadence, book as needed

Buy 1 session

Full program

Breakthrough

Everything you need to make the case for your promotion.

$750

5 sessions: 1 kickoff, then 4 working sessions.

Kickoff session to map out your goals
Deep, hands-on discovery training
Quoting, negotiation, objection handling
Build the case for your internal promotion
Async support between sessions

Start Breakthrough

Not sure this is the right fit? Message me on LinkedIn or email simon@simonsayssales.xyz. Already an AE? See AE coaching instead.

Your coach

I know what it takes to make this jump.

Discovery decides whether you're ready to run a full deal. It's the skill I've built my career on, and the one I see BDRs underrate the most.

I'm Simon, an Account Executive at HubSpot running deals from $10K to $130K ARR. Before that, I spent three and a half years as a Senior Business Account Executive at Comcast Business, where I won President's Club twice on the strength of my discovery process.

I'm MEDDICC certified, and I coach sales competition students at the UNM Center for Sales and Business Development using SPIN and BANT. Watching reps make the BDR-to-AE jump is where I built this program: discovery is the single biggest gap I see, and it's the one this program closes first.

President's Club

3.5 yrs

Comcast Business AE

$10K-$130K

Deal range at HubSpot

MEDDICC

Certified

Questions

Who is this for?

BDRs and SDRs who want to make the leap to a full-cycle AE role and need the skills and the case to get there.

Why focus so much on discovery?

Discovery is the hardest skill to learn as a BDR, and the fastest way to jump-start your career. It's where deals actually get won or lost, and it's the clearest proof to a hiring manager that you can run a full-cycle deal.

I'm already an AE. Is this for me?

This program is built specifically for the BDR-to-AE jump. If you're already an AE, check out AE coaching for Momentum or Quarterly Coaching instead.

How many sessions is the full program?

Five: a kickoff session to map out what you want to accomplish, then four working sessions, starting with discovery.

Should I buy a single session or the full program?

A single session is a good way to try it out or get help on one specific thing, like a discovery call you're prepping for. The full program is built to actually get you promoted, with five sessions, async support, and your promotion case built in.

Does the single session include async support?

No, async support between sessions is part of the full Breakthrough program only.

What does "building my promotion case" mean?

We turn your work during the program, deals run and skills demonstrated, into a clear, specific case you can bring to your manager for the AE role.

How do I book my sessions?

After you buy, use the scheduling link I send you to set up your kickoff and following sessions.

I have another question.

Message me on LinkedIn or email simon@simonsayssales.xyz and I'll get back to you.

Make the leap from BDR to AE.