From $15/hr to President's Club to SaaS AE.

The best way to learn sales has always been the same: sit next to someone good and watch how they actually do it. That's what I'm trying to build here. Real deals, real mistakes, real days. Follow along and take what's useful, or reach out if you want to go further.

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Everything I've written, sorted for where you're at.

Three lanes: how I broke into sales, tactical coaching for reps who are stuck, and where real deal breakdowns.

Breaking in

What nobody tells you about your first 90 days in SaaS sales

The gap between onboarding and actually knowing what you're doing.

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Breaking in

Comcast to HubSpot: what actually transferred and what didn't

Moving from telecom to SaaS meant relearning half of what I thought I knew.

Coming soon
Tactical coaching

SPIN selling, translated for someone who's never sold anything

The framework in plain English, no textbook jargon.

Coming soon
Tactical coaching

BANT is not a checklist. Here's how I actually use it

What my UNM students get wrong the first time they try it live.

Coming soon
Deal Breakdown

I lost a deal at the negotiation stage

Here's what I would have done differently along the way 

Coming soon
deal breakdown

No Power = Shaky Deal

Lessons learned from a closed won deal without early access to power.

Coming soon

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Where this comes from

In college, I took a sales class and told my mom there was no way I'd ever do sales. A few months later, I landed an AE role right out of school. Funny how that works.

I built my career at Comcast Business, turning a traditionally Door-to-Door B2B Sales role into an entirely remote outbound motion. Then I broke into SaaS through creative prospecting. 

Now I'm an Account Executive at HubSpot, figuring out a whole new motion in real time, and writing down everything I'm learning along the way.

On the side, I coach the sales competition team at UNM's Center for Sales and Business Development. Same thing, just for people who haven't carried a quota yet. 

Track record
2x President's Club winner
Months at quota
80.7% all-time
National ranking
#9 rep nationally in 2024
Activity leader
Led the company in activity, H2 2025
In their words

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